JamesAllen Rebranding

Company

JamesAllen

My role

Creative Director & Product Lead

Team

A multidisciplinary team — UX/UI/Marketing, development and content

Timeline

2009 – 2018

The challenge

Give a fast-growing online jeweler a warmer, more premium identity — one that works as well on a ring box as on a phone screen.

What I did

Led a new visual identity — logo, colors, typography — and applied it across packaging, print and digital.

Outcome

A complete identity system — logo, colors, typography — with a brand book and applications for packaging, print and digital.