JamesAllen Design Your Own Ring App

Company

JamesAllen

My role

Creative Director & Product Lead

Team

A multidisciplinary team — UX/UI/Marketing, development and content

Timeline

2009 – 2018

The challenge

Choosing an engagement ring online means many decisions — setting, diamond, metal, size — on a small screen.

What I did

Designed a step-by-step builder that shows the ring changing live with every choice, from first sketch to a clickable prototype.

Outcome

Complete app design and clickable prototype, handed over to development.