JamesAllen.com Redesigning the website

Company

JamesAllen

My role

Creative Director & Product Lead

Team

A multidisciplinary team — UX/UI/Marketing, development and content

Timeline

2009 – 2018

The challenge

Most traffic was moving to mobile, but the site was built for desktop.

What I did

Created a mobile-first concept for the full shopping flow — home, search, product page and checkout.

Outcome

A full responsive concept for the shopping flow, presented to leadership as the direction for mobile.