JamesAllen Ring Try-on App

Company

JamesAllen

My role

Creative Director & Product Lead

Team

A multidisciplinary team — UX/UI/Marketing, development and content

Timeline

2009 – 2018

The challenge

Customers hesitate to buy a ring they have never seen on their own hand.

What I did

Led the concept and design of a camera-based try-on: snap your hand, place the ring, move and scale it, then share.

Outcome

Concept and working prototype presented to leadership. The project continued after I left the company.